it is a concept linked to values related to the essence of the Swiss origin. A way of behaving and thinking, a lifestyle, synonymous of excellence, prestige, maximum attention to details and keen research for quality. A traditional and methodical look always motivated by innovation. Since 2017 it is also a patent that guarantees the geographical origin.

It protects the Swiss products and their quality:

Synonymous with excellence

Immediately recalls unique values and iconic characteristics, linked to the territorial origin